EYC LTD collaborated with Beats for the launch of the launch of the Special-Edition JENNIE Beats Solo 4. We successfully seeded to 11 culturally relevant talents within the fashion and lifestyle space, all of whom are genuine fans of JENNIE, to generate excitement and visibility around the exclusive Ruby Red on-ear headphones.

This campaign included 10 Instagram Stories, placing the JENNIE Beats Solo 4 with influential figures from the UK fashion and music communities. The attachable red bows and embellished UltraPlush ear cushions, inspired by JENNIE’s music and aesthetic, served as a standout designed elements, making the product visually striking and highly shareable

EYC LTD secured over an 91% posting rate amongst creators, tapping into high calibre talent to create impactful coverage.