EYC LTD collaborated with Juicy Couture UK to spotlight their iconic tracksuits, now available in new fabrications. We successfully cast five culturally relevant micro talents with fashion authority to position the tracksuits as the perfect blend of sexy, sculpting and comfortable.

Creators were briefed to style the collection in their own way, highlighting the versatility and fashion-forward appeal of the new designs. This was a video led campaign, featuring four Instagram Reels and two TikToks each supported by an Instagram Story with a swipe up link to the product.

This campaign successfully positioned Juicy Couture at the forefront of fashion-consumers minds, generating awareness around the new fabrications and reaching an overall viewership of 50k +.