H&M enrolled EYC LTD across their global talent strategy. For March, April + May EYC LTD contracted 73 talent that shared a steady output of content over the 3 months; achieving 36 million views via a paid and boosted content output. Creators amplified key samples from the collections leading up to summer, showcasing hero products, new styles and trends that reflected seasonal moments.

Split into two themes; Girlhood and Summer moments, creators produced an array of elevated content, authentic to their audience that captured the essence of the Fashion Aspirer. The continued success of the campaign enriches our ongoing relationships with best performing talent whilst also exercising a test and learn approach to tap into new talent and their content styles. The always on approach maintained a steady output of content with an elevated vibe per collection priming audiences as we head into the summer months!