H&M ALWAYS ON 

H&M Always On 

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ASOS x ADIDAS exclusive sneaker launch 

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ASOS Nike LD-1000 Sneaker Launch 

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ASOS LFW Truck activation

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H&M Pre-Fall Collections

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H&M July Collections 

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GYMSHARK X PLACES + FACES euro screening

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FA CUP Cup Culture

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BILLIONAIRE BOYS CLUB Pre-Fall + Ice cream collections

EYC LTD collaborated with adidas across the newly launched SL72 trainer, available on ASOS.com. We successfully casted 15 culturally relevant talents within the fashion and lifestyle space to position the shoe as the aspirational trainer for fashion lovers.

Creators were briefed to style the adidas SL72, alongside a piece of adidas originals clothing from ASOS.com, to create authentic content whilst showcasing unique style options. This campaign focused on video content, creating 15 pieces of paid content across Instagram and TikTok, supported by 15 supporting Instagram stories with personalised sticker links to ASOS.com, to drive sales. 

This campaign successfully aided placing adidas at the forefront of Gen Z culture and created awareness around the silhouette, gaining an overall viewership of under 1 million.

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ADIDAS SL72 trainers

EYC LTD collaborated with BEATS to execute the brands first UK paid creator campaign for the launch of the Solo 4 and Solo Buds headphones, alongside the seeding strategy of the Solo 4 headphones. We successfully seeded 22 culturally relevant talents within the fashion, fitness and lifestyle space to create anticipation and awareness around the Solo 4 launch. This created 16 pieces of organic social content tapping into a variety of audience demographics.
 
 

For the paid campaign, EYC LTD casted 8 UK profiles who are considered key tastemakers in the fashion, fitness and lifestyle space. These talents were contracted to create exciting and aspirational content for the launch of the Solo 4 and Solo Buds headphones, putting them at the forefront of Gen Z consumer audiences.

EYC LTD projected an estimated viewership of 350K that was exceeded with the total campaign generating over 1.2 million views. 

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BEATS Solo 4 + Solo Buds

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DEPOP I got it on Depop

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PUMA x FENTY Phatty Creeper

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SWATCH 'Power of Nature'

EYC LTD collaborated with Dr Martens to execute a talent trip to Ibizia focused on the brand's summer sandal collection. The #MadeForSummer trip created boundless opportunities for talent to create authentic content focused around the product, which was distributed across IG and TikTok. The campaign was managed end-to-end by EYC LTD across talent casting, contracting, creative briefing, island programming and production.

This was a UK focused activation, with messaging implemented that aligned with Dr Martens set creative, positioning  Dr Martens as the go to sandal for summer amongst the key Gen Z demographic. Content continued to drive audience engagement and build trust between the brand that offers products to a variety of communities.

To support the collection launch, EYC LTD included brand photographer deliverables, enabling the brand to capture editorial content for the summer sandal campaign, with recognisable talents, utilised across web, social and digital. The campaign gained positive traction across the period of activation and drove meaningful awareness for Dr Martens community.
 

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DR MARTENS #madeforsummer

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NIA ARCHIVES The Mobo Awards 

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AITCH Jingle Bell Ball

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TOMMY HILFIGER Shawn Mendes

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AMELIA DIMZ A Valentines love affair

Screen Recording 2023-10-20 at 14.05.58-min

AITCH Round two music video 

OFWYH 1MIN CLIP

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NIA ARCHIVES Off wiv ya head music video  

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LVRN Wireless after party

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NIA ARCHIVES Brit Awards

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COACH Jelly Tabby

Pa Salieu - Bad ft. Aitch Official Video

PA SALIEU ft. AITCH 'Bad' Music Video 

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J HUS Wireless after party

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NIA ARCHIVES Baiana music video

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BEAU BEAUS Slawn + family

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AITCH Press Shoot

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AITCH Brit Awards

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AITCH Glastonbury

We built a global social strategy to launch the Swatch ‘What If’ launch of the square face watch collection. x9 influencers were casted and contracted from 5 different regions to produce 35 pieces of content that reached 9+ key regions. The content engaged with over 2.3 million unique followers and achieved over 766.9k impressions. We managed to reach over 693.2k audiences and had an additional 3 pieces of organic Instagram Stories produced by our influencers. 

Overall the global campaign was a complete success and the output of content remained authentic to each talent whilst also aligning with the global Swatch campaign launch. 



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SWATCH 'What If'

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NIA ARCHIVES Boiler Room

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BY ROTATION LFW Party 

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COACHTOPIA launch

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ATLANTIC RECORDS 75th Anniversary Party 

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JACK WILLS summer collections 

EYC LTD collaborated with Lids for the New Era “It’s Not just a Dad Cap” campaign, alongside the seeding strategy of the New Era Neon Pack. We successfully seeded 26 culturally relevant talents within the fashion, music and lifestyle space to create awareness and hype around the New Era Neon Pack launch.

For the paid New Era “It’s Not just a Dad Cap” campaign EYC LTD casted 3 UK profiles that are key tastemakers in the fashion within the influencer industry. These talents were contracted to create exciting and aspirational content for the launch of the New Era “It’s Not just a Dad Cap”, putting it at the forefront of Gen Z consumer audiences.

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LIDS NEW ERA 'It's not just a Dad Cap' 

SLAWN & FRIENDS: Spray painted mural for UGG

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Central Cee 'Doja Cat' Music Video

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AITCH at Parklike

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AITCH at Ally Pally

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Maya Jama for Jonathan Ross Show

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Off wiv ya headz music video for NIA ARCHIVES

Check out our range of activations for global brands