EYC LTD collaborated with Topicals on a talent campaign for Sephora’s Bi-Annual Sale. We successfully casted nine culturally relevant US and Canadian based creators with strong beauty expertise, to highlight specific Topicals ranges as must-have sale items.

This was a video-led campaign, including four pieces of TikTok content, four Instagram reels and one Instagram carousel post. Each piece of content highlighted the unique product formulas and demonstrated how to integrate the products into daily routines, creating educational content that authentically advocates products.

This campaign successfully aided placing Topicals at the forefront of skincare-conscious consumers, educating and inspiring Sephora shoppers during the sale. We are delighted with the overall viewership of over 5.9M.