ASOS “STYLE YOUR MOMENT” CAMPAIGN. EYC LTD collaborated with ASOS on Chapter 3 of it’s Relaunch campaign in September, bringing the “Style Your Moment” campaign to life globally alongside the announcement of Law Roach as ASOS’s new Stylist in Residence, through authentic creator storytelling.

EYC LTD contracted 76 predominantly micro creators from the UK, USA and the EU, delivering 76 unique pieces of main feed content across Instagram, supported by Instagram Stories. 11 creators also produced dedicated ASOS product edits, translating creator influence directly into product discovery. Over 80% of content went live on launch day, with the remainder following throughout the week.

The campaign celebrated ASOS’s renewed positioning as a culturally relevant, fashion-first destination, leveraging a high-impact creator ecosystem, designed to generate conversation, social proof and cultural visibility at scale. A clear red thread ran throughout the campaign, with every creator incorporating the ASOS Magazine in their content, creating a consistent visual and editorial connection.

The campaign generated over 1.3M organic views and 980k organic reach with creators capturing the new essence of ASOS through style-led content, product inspiration and fashion discovery.