EYC LTD continued the “We’ll Always Have Summer” campaign with H&M across July & August, capturing the many ways summer style comes to life as the season unfolds.

Across the two months, EYC LTD worked with 36 creators, delivering 59 pieces of content across Instagram and TikTok. The campaign showcased effortless denim alongside elevated summer dressing, from everyday plans and summer styling to dinners, nights out and getting ready with the girls.

Through a fully boosted content strategy, the campaign generated an impressive 54.3M views across July and August, showcasing H&M as a destination for every summer occasion.

EYC LTD look forward to continuing our collaboration with H&M and bringing future seasonal stories to life together.