EYC LTD were commissioned by Frasers Group on a creative talent brief for Flannels in collaboration with Coach for the launch of the Chain Tabby bag.

We successfully cast four culturally relevant talents with strong fashion authority to position the Chain Tabby bag as the ultimate spring accessory. This video led campaign, featured four pieces of TikTok content, shot at trending TikTok hotspots across London.

The campaign successfully supported placing Coach at the forefront of Gen Z fashion culture, positioning the Chain Tabby bag as a must-have item this spring and generating 570K+ views.