WHAT WE DID

The Adidas Originals x ASOS Collection 02 launch was a bold, immersive event that brought the collection to life through culture, music and performance. Set within the iconic Victoria Baths in Manchester, the event featured high-energy live dance performances alongside DJ sets from @lydiaaletha and @remixia, with @honeydijon delivering an unforgettable closing set. A bespoke collection installation, complete with gallery-style headphones, invited guests to engage with the product in a fully immersive environment. Custom-branded touch points were woven throughout the space, including vinyl records, projected visuals, wristbands, branded cups and menus, an interactive photo booth, and a customised step-and-repeat. EYC LTD oversaw the full end-to-end production, from initial concept and talent curation through to set design, technical delivery and on-site management. The result was a standout brand experience and a hugely successful collaboration.