EYC LTD curated an intimate dinner for Jack Daniels and Mc Laren F1 hosted by Lando Norris, Formula One driver and 2025 World Champion - to celebrate the launch of the new Prestige bottles.

The event took place in the lead up to the F1 weekend, at one of the private dining rooms at Michelin star, Italian restaurant Luca, where guests enjoyed bespoke cocktails and a tasting menu.

EYC LTD handled the project end-to-end, from creative direction, guest list procurement, press and on-site delivery. Bespoke creative elements were thoughtfully designed to reflect both Jack Daniel’s and McLaren’s brand identity, incorporating signature themes and colours. These included custom steel name cards, branded step-and-repeat, bespoke menus, branded ice cubes, a themed table scape and floristry.

Customised drinks included a McLaren Fizz with Jack Daniel’s Tennessee Whiskey, Papaya juice, honey water and Champagne, a Silverstone Sling and a non alcoholic Lando’s crush.