EYC partnered with Footasylum to create a high energy student event during Liverpool freshers week. We collaborated with Homebass UK who curated an exciting lineup of DJs from Badger to Lleah Davies. EYC managed the event production end-to-end with key moments including scratch cards, bespoke product display, t-shirt cannon and branded photo booth.

The event was a success, tapping into a key student moment by creating a memorable and authentic music experience. It strengthened brand loyalty and positioned Footasylum at the heart of student culture.