EYC LTD worked with @beatsbydre for a seeding campaign promoting the brand’s new Pink Pill, exclusively available at John Lewis.

We successfully seeded the product to 25 culturally relevant talents in the fashion and lifestyle space, creating hype and excitement around the limited-edition colour way of this iconic speaker. The campaign generated strong organic traction, with creators sharing 23 Instagram Stories, 1 Reel, 1 TikTok, and 1 YouTube integration.

This campaign effectively boosted visibility and buzz around the Pink Pill, with EYC LTD achieving an 95%+ posting rate among creators and tapping into high-calibre talent to create impactful coverage.