We built a global social strategy to launch the Swatch ‘What If’ launch of the square face watch collection. x9 influencers were casted and contracted from 5 different regions to produce 35 pieces of content that reached 9+ key regions. The content engaged with over 2.3 million unique followers and achieved over 766.9k impressions. We managed to reach over 693.2k audiences and had an additional 3 pieces of organic Instagram Stories produced by our influencers. Overall the global campaign was a complete success and the output of content remained authentic to each talent whilst also aligning with the global Swatch campaign launch.