EYC LTD collaborated with Swatch Ltd. to launch the Power Of Nature collection across two key waves of content. The collaboration activated 14 key creator channels who embodied the creative and aligned with Gorpcore. Creators were chosen based on their engagements, niche community interest and authentic passion in Gorpcore as a culturally driven movement. The global campaign activated across 6 key regions; UK, USA, Japan, Sweden, France, Germany across two waves of content to drive audience engagement and build trust between audience and Swatch as a key brand who offers products to key communities across all verticals. The campaign gained positive traction across the period of activation and drove meaningful awareness for Swatch in a very niche and engaged community.