We casted EYC LTD network of talent to create content for the launch of Tommy X Shawn collection, they produced a burst of creator led content across a 2 week period of activity. Talent were able to generate social buzz in their own style, magnifying the lens on hero pieces of he collection.

We magnified the lens on hero pieces from the collection. Through GRWM content Inspiring a wide audience to consider adding the collection to their own wardrobes.