We casted and facilitated a brand activation for the Coach summer collection at Glastonbury festival. Key celebrities and talent were contracted to create authentic content over the course of Glastonbury festival which was successfully picked up by Getty, The press and wider media streams.

Leveraging such talent put Coach at the forefront of consumer minds this Summer 2023 as the go to brand for festival attire, seasonal accessories and stand out looks that feature denim, minimal monogram and all important Tabby Bag. The likes of Maisie Peters, India Amarteifio & Kai Isaiah Jamal were kitted out in Coach’s biggest summer trends, with the iconic Tabby bag being named the bag of the summer.