EYC LTD collaborated with @adidasoriginals on the launch of the Summer Glow collection. We successfully cast 12 culturally relevant talents from the fashion and lifestyle space to position the collection as a must-have for this festival season.

Creators were briefed to style the collection with adidas Originals footwear, producing authentic, trend-led content that showcased their unique take on festival fashion. This video-led campaign featured 12 pieces of content across Instagram and TikTok, supported by 12 Instagram Stories with personalised sticker links.

The campaign successfully positioned adidas at the forefront of fashion-conscious consumers' minds this festival season, generating awareness around the collection and reaching an overall viewership of 500,000+.