EYC LTD collaborated with Topshop + Topman to create an activation in the heart of the English countryside to celebrate the launch of the Resort collections.

Sponsored by Discover Puerto Rico Moth Drinks and Nivea - the day was filled with discovery, games,  and styling moments, soundtracked by Eva Apio and Leo Mandella, Mimi Rich and Lilo Silveira Amaral. 

The space was designed to encourage natural content capture, with a light touch approach to programming. Key areas included: collection display, styling suite, games zone, tarot pop-up, Casita hangout, pavilion, DJ, ice sculpture, dance floor and Nivea photobooth.

Branded elements ensured this was unmistakably Topshop from entrance to exit - deck chairs, towels, parasols, Hollywood-style sign, pool float, drinks carts, step-and-repeat and the house flag. Coaches were organised to bring all talent from London to the countryside and back, with branded elements inside the vehicles.

EYC LTD led end-to-end production across all elements of the activation, including creative direction, concept development, guestlist curation, press, outreach, artist liaison, and on-site delivery.