EYC LTD was commissioned by HKTDC Fashion HK to conceptualise and produce the Fashion Hong Kong runway show, at London Fashion Week, spotlighting four emerging Hong Kong designers. Our brief was to showcase the designers on an internationally recognised platform, delivering a high quality runway presentation supported by commercial showroom activity and generating international media coverage across fashion, business, and cultural outlets.

Set within The Vinyl Factory, Soho, Angus Tsui, Bettie Haute Couture, Harrison Wong and Selffab each presented their unique collections displaying a striking combination of sustainable fashion, couture artistry, conceptual prowess and contemporary design. A bespoke collection installation exhibiting curated pieces from NEXT@Fashion InStyle welcomed guests as they entered setting the tone for the runway experience. The show was followed by a cocktail reception with Campari, wine from Lady A and DJ set by Leo Mandella.

Casting was led by Marquee Miller, with hair by Neil Moodie and makeup by Alice Dodds Makeup supported with makeup by Samplr Beauty.

EYC LTD oversaw the full end-to-end fashion show production, from initial concept to the final runway presentation, including set design, on-site management, guestlist coordination, showroom coordination and media coverage. The result was an international credible runway and showroom platform that resulted in meaningful press coverage, industry engagement, and brand positioning for both the designers and Hong Kong’s fashion ecosystem.