EYC LTD was commissioned by JD Sports to conceptualise and deliver a standout Ibiza event celebrating the launch of their Summer, who’s in? campaign. Our brief was to create a consumer-first cultural moment that celebrates the partnership with Josh Baker, spotlights emerging European talent, and drives strong digital amplification across the UK market.

Set within a stunning villa overlooking the Ibiza coastline, the event brought together an incredible line-up of talent, with sets from Alexandria, Vanessa Galindez and The Curly Brothers before Josh Baker closed out the night with an unforgettable performance.

Custom-branded touchpoints were woven throughout the space, including signage posts, a pool logo, vinyls, wristbands, branded bowls and menus, an interactive photo booth, and bespoke DJ and bar builds. Guests enjoyed drinks from Badwater Tequila, Favela Cerveja and XOXO Soda, alongside freshly prepared paella and ice cream served throughout the event.

EYC LTD oversaw the full end-to-end production, including concept development, creative direction, artist liaison, guest list management and on-site event delivery. Additionally we secured coverage across 12 media titles from spanning both the UK and Ibiza markets.

The result was a standout brand experience, strong digital impact and a hugely successful collaboration.