EYC LTD collaborated with H&M on the latest chapter of their Summer Campaign across May & June, bringing the “We’ll Always Have Summer” platform to life through authentic creator storytelling.

Across the two months, EYC LTD contracted 52 creators, delivering 76 pieces of content across Instagram and TikTok. The campaign celebrated the moments that make summer feel universal, from city days and travel adventures to beach evenings and everyday plans, showcasing both H&M’s denim collection and elevated summer dressing through effortless, trend-led content.

Supported by a fully boosted content strategy, the campaign generated an impressive 38M views across May and June. Creators captured the freedom, confidence and self-expression that define the season, demonstrating how H&M seamlessly fits into every kind of summer moment.