EYC LTD collaborated with Beats for the launch of the limited edition Kiko Kostadinov Beats Pill exclusively available exclusively in-store at the Kiko Kostadinov Los Angeles and Tokyo Flagships and online.

We successfully seeded to 7 culturally relevant tastemakers to support the launch and amplify the viability of this unique collaboration. This campaign included both video and stills content, including four Instagram Stories, placing Beats Kiko Pill with influential VIP fashion figures to help engage fashion conscious audiences across the UK with the newly launched speaker.

EYC LTD secured over a 57% posting rate amongst creators, tapping into high calibre talent to create impactful coverage.