EYC LTD were enrolled by @asos to build out a one stop shop for press, talent and the public across London’s Fashion Week.

The activation was held on a bespoke 10 metre branded ASOS truck situated along the Strand that included all your fashion week essentials, from portable chargers to disposable cameras, lip balms and even the chance to pick up any extra pieces for those fashion malfunctions throughout the day.

Placing ASOS at the heart of Fashion Week gave passers by the opportunity to feel taken care of by the retailer, a chance to have a catch up, top up any essentials and take a breath through the chaos of their schedules.

EYC LTD worked across the campaign end-to-end to provide creative ideation, production and logistics.