EYC LTD were enrolled by @asos to creative a consumer facing event for the viral ASOS X adidas cow print sneaker.

The activation included an unexpected, three hour pop-up situated outside Kings Cross Station this included ASOS x adidas custom milk floats, a custom matcha truck, custom coffee cups, stickers and napkins.

Incorporating a competition-led mechanic invited consumers to the space for a free matcha, giving them the opportunity to win the limited-edition trainer - No sticker, no trainers! The content-rich stunt provoked high consumer reaction and social capture to amplify the already hyped collaboration.

EYC LTD worked across the campaign end-to-end to provide creative ideation and production.