EYC LTD was brought on to conceptualize and execute a dynamic launch event for the @Nike LD-1000 available at @ASOS. Our mission was to craft an unforgettable experience, complete with a special performance from a showstopping talent.

Transforming the Mildmay Working Men’s Club, we treated guests to an epic line-up of a piano performance by @gdaykeys , a pub quiz hosted by @henrieviii with amazing prizes, pool, food, drinks and an exclusive live set from @lolayounggg

Branded elements included custom pool tables, vinyls, neon lighting, lasers, bespoke beer mats, striking shoe displays, interactive photo booths, and branded food packaging—creating a fully immersive brand moment.

EYC LTD managed end-to-end production including the guest list, ensuring every attendee was seeded the Nike LD-1000 to wear on the night. #NoNikeNoEntry.