EYC LTD was entrusted with the creative direction and comprehensive production of the Emirates FA Cup 'Cup Culture' event, a celebration leading up to the final FA Cup match. The event, hosted by Klaudia Fior, showcased a dynamic array of interactive experiences to engage attendees.

One of the event's highlights was a live EA Sports FC tournament, hosted by @Tobjizzle, engaging culturally relevant brands in a competitive gaming experience. Attendees were also treated to an immersive VR football encounter, providing a unique perspective on the sport. A significant moment of the evening was the unveiling of Olaoluslawn's interpretation of the iconic FA Cup trophy, infusing a creative and artistic touch to the event.

The Emirates FA Cup 'Cup Culture' event was a resounding success, seamlessly blending football, music and culture to create a memorable experience for all attendees. The event garnered widespread acclaim and engagement on social media platforms, solidifying its position as a standout celebration leading up to the final match.