JOE & THE JUICE Mayfair opening was an immersive, consumer-led activation to celebrate the reopening of The North Audley Store.

In the heart of Mayfair in bloom, we gifted 750 peonies to local consumers and 250 of the brand's viral Power Shake Pops. Other immersive brand touchpoints included a retro photo booth, inflatable Power Shake Pops, custom-branded fans, bandanas, stickers, and more. EYC LTD managed creative ideation, execution, and end-to-end production.