UNO hosted an iconic night at — The Fashion Awards. Labelled UNO’s Wild Night Out, EYC created a disruptive activation at the intersection of fashion and gameplay, inviting seven standout UK talents to spark cultural conversation.

From pre-game at Claridge’s to moments inside the branded sprinter, talent documented their full Fashion Awards journey - with UNO integrated at every touchpoint.

Branded elements included bespoke cardholders, menus, napkins, headrests, cups, a custom game table and a fully branded sprinter, all crafted to immerse guests into the world of UNO.

EYC LTD managed all end-to-end production, from creative development and talent curation to content capture and on-site execution. The activation strengthened UNO’s position as the world’s number one card game resonating strongly with UK Gen Z and fashion-led audiences.