18Montrose wanted help sending UK talent to the official launch of the Puma x Pleasures day to night event in Berlin.
EYC LTD casted, negotiated and project managed the press trip for Berlin for talent and staff on the ground. Including building a bespoke itinerary, booking flights and accommodation and creating digital and physical assets for the trip.
Talent were also contracted and briefed to create content wearing the new Puma x Pleasures collection whilst on the trip and a full end to end approach was taken throughout the project. Instagram Stories, Carousels and Reels were produced on the ground / after the trip, reviewed and tracked via third party metric platform Creator IQ - with final wrap reports presented to client and wider brand. Reports showcased key learnings and analytics off the back of social posting.