WHAT WE DID

EYC LTD collaborated with adidas across the newly launched SL72 trainer, available on ASOS.com. We successfully casted 15 culturally relevant talents within the fashion and lifestyle space to position the shoe as the aspirational trainer for fashion lovers. Creators were briefed to style the adidas SL72, alongside a piece of adidas originals clothing from ASOS.com, to create authentic content whilst showcasing unique style options. This campaign focused on video content, creating 15 pieces of paid content across Instagram and TikTok, supported by 15 supporting Instagram stories with personalised sticker links to ASOS.com, to drive sales.  This campaign successfully aided placing adidas at the forefront of Gen Z culture and created awareness around the silhouette, gaining an overall viewership of under 1 million.