EYC LTD collaborated with H&M across the July Assortment, providing a video first influencer led campaign. The collaboration activated 48 creators that produced over 60 deliverables with a TikTok and Instagram focus. The metric based campaign exceeded projected KPI’s - achieving 11.8+ million impressions that reflected talent creativity, personal style and viral trends / moments. Creators were chosen based on diversity and inclusion, engagements, variety of community interest that showcased authentic passion - positioning them as the fashion aspirer to key audiences.

The UK based campaign reached multiple global regions, positioning H&M at the forefront of accessible fashion during the month of July. It drove audience engagement and disrupted the fashion community, looking to build long term relationships with creators to reactivate in future campaigns.