EYC LTD collaborated with Topicals on a talent campaign for the launch of the Faded Bundle online and in Sephora stores. We successfully casted seven culturally relevant US, Canadian and UK based creators with strong beauty expertise, to highlight the Faded Bundle as a cost-effective pathway to achieve clear skin and fade hyperpigmentation.

This was a video-led campaign, including two pieces of TikTok content, three Instagram reels, one dual Instagram and TikTok post and one YouTube integration. Each piece of content educated the audience on the unique product formulas, demonstrated their use, and reinforced the bundle’s strong value for money - delivering authentic, product-focused advocacy.

This campaign successfully aided placing Topicals at the forefront of skincare-conscious consumers, inspiring Topicals customers to purchase the bundle during the sale. We are delighted with the overall viewership of over 800,000.