EYC LTD collaborated with H&M across the Pre - Fall collections, providing a video first influencer led campaign. The collaboration activated 26 creators that produced over 52 deliverables with a TikTok and Instagram focus. The metric based campaign exceeded projected KPI’s - achieving 5+ million organic views that reflected products and talents creativity across 6 collections throughout pre-fall. Creators were chosen based on diversity and inclusion, engagements, variety of community interest that showcased authentic passion - positioning them as the fashion aspirer to key audiences.

The UK based campaign reached multiple global regions, positioning H&M at the forefront of accessible fashion during the August and September. It drove audience engagement and disrupted the fashion community, looking to build long term relationships with creators to reactivate in future campaigns.