To kick of Q1 H&M continue to enrol EYC LTD across their global talent strategy. From elevated content to reactive viral must haves - the continuous approach to building trust between H&M and the fashion aspirer has put the brand at the forefront of consumer minds.

For November + December EYC LTD contracted 11 micro - mintier talent that shared a steady output of content achieving over 2.5 million views. Content was rich in seasonal outfits, hero collections and festive touchpoint between Christmas and New Year - driving H&M as the go to for party wear.

The continued success of the campaign is tapping into new talent as well as optimising best performing to ensure a steady output of content, vibe and aesthetic is achieved per collection.

Activating across January, from New Year, activewear to a denim push, content was oozing that elevated feel look and vibe - starting the year with a bang.

10 talent were contracted by EYC LTD to create a video first campaign across Instagram + TikTok that touched on style, cultural moments during January and the idea of ‘New Year New Me’ aided by H&M. Achieving 4 million views via a paid strategy, EYC LTD managed end to end negotiations, contracting and creative across this ongoing approach for Q1.

Talent content has continued to be a core output across key cultural touch points during February; Valentines + LFW. Talent were contracted by EYC LTD to create content that reflected the mood, vibe and aesthetic of the touchpoint, form cutesy Galentines to deciding what to wear for London Fashion Week. H&M showed up in February, achieving over 2.3 million views across 10 pieces of content.

We continue to work with H&M across such capacity, understanding the positive impacts key cultural moments have on content ideation and creation! The success has been highly substantial and continues to present H&M in new arenas across the fashion landscape.