EYC LTD collaborated with Billionaire Boys Club to execute the brand's TikTok strategy. This was the brand’s first time working with creators across dedicated content on the platform, with the aim of increasing brand awareness across the Pre-Fall and Ice Cream collections. EYC LTD successfully contracted and collaborated with 5 culturally relevant talents within the UK fashion streetwear space to create aspirational and captivating social organic usage of content was outlined to allow the brand to capitalise on the creative made for their own purposes. EYC LTD further supported across high level placements with music artists, as part of the brands strategy and focus, gaining organic coverage from VIPs including Central Cee and Nemzzz