WHAT WE DID

EYC LTD collaborated with Lids for the New Era “It’s Not just a Dad Cap” campaign, alongside the seeding strategy of the New Era Neon Pack. We successfully seeded 26 culturally relevant talents within the fashion, music and lifestyle space to create awareness and hype around the New Era Neon Pack launch. For the paid New Era “It’s Not just a Dad Cap” campaign EYC LTD casted 3 UK profiles that are key tastemakers in the fashion within the influencer industry. These talents were contracted to create exciting and aspirational content for the launch of the New Era “It’s Not just a Dad Cap”, putting it at the forefront of Gen Z consumer audiences.