WHAT WE DID

EYC LTD collaborated with BEATS to execute the brands first UK paid creator campaign for the launch of the Solo 4 and Solo Buds headphones, alongside the seeding strategy of the Solo 4 headphones. We successfully seeded 22 culturally relevant talents within the fashion, fitness and lifestyle space to create anticipation and awareness around the Solo 4 launch. This created 16 pieces of organic social content tapping into a variety of audience demographics. 
 


For the paid campaign, EYC LTD casted 8 UK profiles who are considered key tastemakers in the fashion, fitness and lifestyle space. These talents were contracted to create exciting and aspirational content for the launch of the Solo 4 and Solo Buds headphones, putting them at the forefront of Gen Z consumer audiences. EYC LTD projected an estimated viewership of 350K that was exceeded with the total campaign generating over 1.2 million views.