WHAT WE DID

EYC LTD collaborated with Dr Martens to execute a talent trip to Ibizia focused on the brand's summer sandal collection. The #MadeForSummer trip created boundless opportunities for talent to create authentic content focused around the product, which was distributed across IG and TikTok. The campaign was managed end-to-end by EYC LTD across talent casting, contracting, creative briefing, island programming and production. This was a UK focused activation, with messaging implemented that aligned with Dr Martens set creative, positioning  Dr Martens as the go to sandal for summer amongst the key Gen Z demographic. Content continued to drive audience engagement and build trust between the brand that offers products to a variety of communities. To support the collection launch, EYC LTD included brand photographer deliverables, enabling the brand to capture editorial content for the summer sandal campaign, with recognisable talents, utilised across web, social and digital. The campaign gained positive traction across the period of activation and drove meaningful awareness for Dr Martens community.